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The Carolina Panthers official team logo is now being proudly displayed on the NFL Extra Points™ Platinum Plus® Visa® Credit Card from Bank of America. (www.pantherscreditcard.com). This rewards credit card has proven to be a touchdown with fans across the country and has made huge strides in the rewards credit card industry. Like many retailers, universities and airlines have done for decades, NFL football teams, in association with Bank of America, now offer credit card consumers valuable rewards above and beyond the cool factor of having their favorite team printed on their credit cards. These football-oriented credit cards are scoring big with sports fans in every state.
The NFL Extra Points™ Platinum Plus® Visa®™ Credit Card from Bank of America has Read More
Self employed people typically think of buying ads as a way to get the word out about their small businesses. I recently sat next to a woman who spent her last $1000 on an ad hoping and praying that it would bring her loads of customers. It didn’t. Many small business owners think of ads as the entire marketing process, when it is only a tiny fraction of the marketing options available to us.
When I moved to Georgia, an ad sales person was hot on my trail trying to persuade me to purchase an ad in their publication that goes out to 100,000 people. I said no-thanks. Here are 4 problems with ad purchasing for small business owners:
Ad Sales Are Not Results-based:
When you buy an ad, the ad sales person is selling you on statistics. That is, how many people their publication reaches and sometimes how many businesses like yours have purchased ads in their publication. But what you really want to know is whether the ad will work. Meaning, will the ad actually Read More
Small business tv show featuring marketing, sales, finance, production and HR advice. Weekly interviews with successful business owners, and what they do to be successful Read More